If you have children that watch a lot of TV, you need to pay attention to this. A new study criticizes the nation’s food and beverage industry for failing to shift their marketing efforts aimed at children. The study shows television advertising continues to contribute to epidemic levels of childhood obesity, despite industry promises of reform. The study’s key finding is that, despite industry self-regulation, nearly three out of four, or 72.5 percent, of the foods advertised on television to children are for products in the poorest nutritional category, ie: snack foods that are high fat and high sugar. That would equate to watching 10 hours of children’s programming to find one healthy food ad. The study suggests that advertising of low-nutrient high-density foods continues to be a significant preventable variable in the childhood obesity epidemic. Three years ago, the U.S. Council of Better Business Bureaus as a voluntary, developed the self-regulatory program designed to shift the mix of advertising messages targeting children. The goal of the initiative was to significantly improve the nutritional quality of food and drink advertised to children. The study suggests that Congress should become involved to regulate the type and number of ads.